The Very Short NFL Documentary
Posted by Curt Franklin on 8 February, 2008
During the Super Bowl, we watched for the commercials as much as for the football game (hey, none of the Florida teams made it), and finally saw a great NFL commercial in the fourth quarter.
The ad, titled “Mr. Oboe”, is the story of an NFL lineman who didn’t play football until he reached college. It’s a complete story told in about 55 seconds, and a great example of cutting video to tell a compact story.
You can see a “Making of…” video here, at the Houston Texans’ web site. It does a good job of describing just how much work (and how many minutes of raw footage) went into the commercial.
Together these two are a great example of telling a solid story in a brief time — a good lesson for on-line video journalists.