Mid-Career Grad Student

Curtis Franklin’s Weblog for Graduate School at the University of Florida

The Very Short NFL Documentary

Posted by Curt Franklin on 8 February, 2008

During the Super Bowl, we watched for the commercials as much as for the football game (hey, none of the Florida teams made it), and finally saw a great NFL commercial in the fourth quarter.

The ad, titled “Mr. Oboe”, is the story of an NFL lineman who didn’t play football until he reached college. It’s a complete story told in about 55 seconds, and a great example of cutting video to tell a compact story.

You can see a “Making of…” video here, at the Houston Texans’ web site. It does a good job of describing just how much work (and how many minutes of raw footage) went into the commercial.

Together these two are a great example of telling a solid story in a brief time — a good lesson for on-line video journalists.

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3 Responses to “The Very Short NFL Documentary”

  1. The link you posted takes us straight into the “making of” documentary. The 60-second version is titled “02.01.08 : Super Ad: Final cut” — if you click that one, you will see the original short story. And you all are SO RIGHT!! It’s great! What nice pacing!

  2. Thanks for the clarification. I’ve gone back and found a YouTube version that I’ve put in the post to replace the original link. This should make things a bit easier for everyone to find.
    With a little luck, the post works much better, now.

  3. NFL Handbag…

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you….

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